The “Product of USA” voluntary labeling standard went into effect January 1, 2026, and this week a nationwide public awareness campaign launched to let Americans know about it.
U.S. Agriculture Secretary Brooke Rollins said the goal of both the Product of USA label and the awareness effort is to increase consumer understanding of what the label means.
The “Product of USA” label is reserved exclusively for meat, poultry, and egg products from animals that were born, raised, harvested, and processed in the United States. The claim is voluntary, but companies using it must meet this transparent and verifiable requirement.
Rollins says the requirement stops the prior practice which allowed imported products to carry the claim after minimal processing and strengthens consumer confidence by aligning with what Americans expect and demand.
Credit: DRG Media
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